Healty Skin Clinic
Beauty / Skincare
A campaign about women whose stories are etched on their skin. A tale of acceptance, strength, and tenderness towards oneself.

Year
2025
Services
Visual concept of the campaign
Visual & Movement Direction
Photo & Video Production
Styling and coordination of the shoot
"Emotions written on the skin" is a campaign created at the initiative of Klaudia Wiśniewska and Healthy Skin Clinic to celebrate the brand's four-year anniversary. The project tells the story of real women and their experiences – of emotions that are often visible right on the skin.
The session featured clients of the clinic – women struggling with acne, scars from burns, the effects of cancer treatment, or signs of aging. Each of them brought their own story, and together they created a portrait of femininity where strength and sensitivity can coexist.
We were responsible for the overall visual concept of the campaign – from mood boards, styling, and movement direction, to the realization of photos and videos.
Our goal was to show the truth, not perfection – to create a space where the skin doesn't have to be perfect to be beautiful.
The result is an intimate, visual story about acceptance, self-awareness, and the relationship between emotions and the body, close to people who are accompanied daily by the work on themselves and their skin.








