Skin Concept
Beauty / Aesthetic Medicine
Warmth, authenticity, and consistency – this is how we created the new image of the beauty med brand.
Year
2019 – 2025
Services
Brand communication strategy
Production of image campaigns
Creative direction
Social media management
Creation of photo & video content
Development of personal brands
Production coordination
We started collaborating with Skin Concept in 2019, with a joint image campaign featuring clients of the salon.
Our goal was to break the cold, clinical tone typical of the beauty med industry and infuse the brand with feminine energy, warmth, and authenticity. Over time, the collaboration evolved into a long-term partnership encompassing comprehensive brand communication.
We developed a new strategy and cohesive visual identity, where professionalism merges with accessibility and naturalness.
We created campaigns, image sessions, and educational materials. We built the brand's narrative on social media.
We also developed the personal brands of the founders – Ania Salomon and Paweł Matracki – building their expert image online. Thanks to consistent efforts, the brand gained a new tone of communication, a recognizable style, and a strong position in the industry.
Thanks to consistent efforts, Skin Concept gained a distinctive, recognizable style and a strong position in the industry.
