Skin Minimalism
Beauty / Skincare
Minimalism, which is not an aesthetic, but an attitude. This is how we built a brand based on consciousness and consistency.
Year
2024 – 2025
Services
Brand strategy
Naming and visual identity
Packaging design
Creative direction
Production of campaigns and image sessions
Photo & video content
Social media management
Coordination & creative direction of the website
Event & launch support
Skin Minimalism is a project in which we were responsible for creating the brand from scratch – from strategy, through naming and visual identity, to packaging, content, and digital communication.
The starting point was the philosophy of "less, but better," which is why we treated each stage of the work – from concept to implementation – as part of one cohesive narrative. We created a clear visual language, a minimalist identity, and communication tailored to the brand's values.
We carried out a campaign with cosmetologists who became the faces of the brand, building its expert yet human image. We prepared a series of product and image sessions, including a photo campaign in Mallorca, which highlighted the lightness and authenticity of Skin Minimalism.
We also designed the brand's booth at the Esxence fair in Milan – minimalist but full of detail, consistent with the entire brand's aesthetic.
The completion of the project was a cinema spot that poetically tells the story of the idea of conscious care and the science behind the products.
The result is a consistent and mature brand that combines science with aesthetics, expertise with sensitivity – credible, coherent, and true to its philosophy.
